Two people conversing on a charming home front porch with a red door and white siding.

 

Kate Stein Campaign

 

Case Study: Full Campaign Storytelling Package

 

Photography, Video & Campaign Storytelling

 

Two people sit on front porch steps, smiling and chatting in a sunny residential neighborhood with green landscaping.

 

When Kate Stein was running for Maryland State Delegate, she wanted campaign content that felt authentic, approachable, and rooted in the community she hoped to serve. The goal was to create a collection of visual assets that could support voter outreach across multiple platforms while introducing voters to Kate's values, priorities, and personal story.

 

Kate Stein Democrat for Delegate campaign yard sign on green lawn promoting dignity, fairness, family, and community values.
Elderly woman touching a framed vintage portrait on a wall gallery of family photos in a home interior.

Featured Deliverables

Person walking golden retriever past Kate Stein campaign yard sign on suburban lawn.

 

Energy - Issue Spot

 

 

Caregiving - Issue Spot

 

 

Candidate Intro: "I'm Your Neighbor"

 

 

A message-focused piece highlighting Kate's perspective and experience as a caregiver.

 

 

A short introduction designed to help voters get to know Kate beyond the campaign signs and mailers.

 

 

A policy-focused video designed to communicate Kate's position on a key issue affecting the district.

 

Project Snapshot

One

Production Day

Three

Locations

Simultaneously

Vertical Example:

Included:

-   Campaign messaging and marketing strategy support


-   Interview coaching


-   Professional interview production


-   Community-based B-roll


-   Photography coverage


-   Six edited campaign videos



-   Horizontal and vertical deliverables for multiple platforms

A hand points to a vintage oval-framed portrait of a woman hanging on a wall gallery.

 

What This Package Looked Like

 

 

Every campaign is different, but this project is a strong example of what can be accomplished in a single, well-planned production day.


Working closely with Kate, Bethany helped refine messaging, identify visual opportunities, and develop a production plan that would create a variety of assets from a single day of filming. The result was a flexible content library that could be used across websites, social media, voter outreach efforts, and campaign communications.

 

One Day. Multiple Uses.

Smiling elderly woman walking a golden dog on a leash in a residential neighborhood street.

 

One of the advantages of a documentary-style approach is efficiency.



Rather than creating a single video, the same production day generated:


  • Candidate introduction content
  • Issue-based messaging
  • Photography for campaign materials
  • Social media assets
  • Future content opportunities

 

 

Productions can be structured around:


  • Half-day productions
  • Full-day productions
  • Single-location interviews
  • Multi-location storytelling
  • Photography only
  • Video only
  • Integrated photo and video coverage

 

 

The right approach depends on campaign goals, timeline, audience, and available resources.

 

Person placing a Kate Stein Democrat for Delegate campaign yard sign among red peony flowers outside a brick home.
Elderly woman at front door receiving a campaign flyer from a canvasser during a political door-to-door outreach visit.
Woman crouching to pet a golden retriever dog on a suburban street lined with colorful flowers.
Two people sitting on front porch steps of a modern home, relaxing outdoors on a sunny day.

Is This the Right Fit for Your Campaign?

No two campaigns are exactly alike.
Kate Stein delegate campaign sign displayed among blooming purple lavender flowers in a lush garden setting.

Whether you're launching a campaign, introducing yourself to voters, highlighting an issue, or building a content library for future outreach, campaign storytelling can be tailored to fit a variety of goals and budgets.

Some candidates need a focused interview-based production. Others benefit from a more comprehensive storytelling approach that includes photography, video, community interactions, and multiple deliverables.

 

Ready to Launch your

Marketing to New Heights?

 

Contact me